It’s going to be a Content War!

It’s going to be a Content War! by Magicthreadworks

There is a major power dynamic shift happening in SEARCH. Search, which was a duopoly of the two giants Amazon and Google now has a new competitor to tackle — ChatGPT ( AI tools ).

The product search and comparison has already moved to ChatGPT. If I want to buy a new say a “Mattress” where my brand bias and product knowledge is limited and AI tool has already become my go to approach for search and comparison. In ChatGPT’s own response time is not far when the product purchase links will be provided directly in the chat itself and one will ask questions, decide and purchase in a single flow.

What does it mean for brands and product companies then? The most pressing question that the marketers now need to ask is — How can I feature my product in an AI response?

Here is the most logical way out:

1. Create Content — To have a robust content strategy is a must now. You need to generate information for AI tools to consume from.

2. Publicly Available Data — AI can read data only from publicly available sources. Any thing which requires subscription, it doesn’t have access to. So any content you generate needs to be outside of the firewall.

3. AI optimized formats — AI is built to provide answers, so your content needs to be in a question— answer format. Instead of thinking about the keyword, think what question the user might ask. ChatGPT calls it a shift from SEO to AEO — Answer Engine Optimization.

4. Trust — AI has a reputation to maintain. It always prefers trusted sources, so ensure you either feature there or have enough user reviews to support your claim.

   
   

What does it mean for our future. In simple words, companies are going into a content war. Writing content at scale is not a limitation anymore. Content being relevant, structured, latest and trusted is a major requirement though.

We are going to be a part of a glorious future and I believe “Everyone should create”. You need to venture into a parallel career right away, one which might not yield money but definitely speaks to your soul. If you need help, Let’s talk and unblock your mental barriers and re-align them to your core purpose.